Over the past year and a half, almost every aspect of our lives has changed. Between grappling with the myriad challenges brought on by a pandemic and attempting to rectify systemic racism, the impact of this moment in time has infiltrated everything—including the fashion industry. This evolution has manifested in the most widespread call to action, with consumers having more power than ever to demonstrate support with their wallets. While we may be in a new season and about to enter a new year, it's more important than ever to continue the momentum and support BIPOC-owned fashion brands.
Amongst several other labels emerging in the contemporary fashion realm, Ikshit Pande’s QUOD really brings along an edge that is not easy to forget. Shuttling between two culturally distinct cities, New York and New Delhi, QUOD’s collection carries the semblance of the pace, culture and the vibrance that both these cities have to offer. Pande’s creations are a bold union of elements in fashion that would otherwise be considered as polar opposites. Uniting modern streetwear, experimental tailoring and period femininity, QUOD produces ensembles that are a powerful imagination of what 21st century dressing could look like.
Label Quod Erat Demonstrandum launched in January 2019 and has grown faster than you can pronounce its name. Designed for women, the first collection by Quod fuses femininity with modern streetwear and formal menswear. With sharp yet unconfined silhouettes, the collection incorporates soft, flowy materials along with a combination of high contrast monochromatic colours and minimal yet striking details.